Blind Barber
My Role at Blind Barber
I. Overview
When I began working with Blind Barber, it was a barbershop looking to grow it’s online presence. I helped transform it into a lifestyle brand by combining a cohesive visual style with authentic storytelling. From everyday social posts to high-profile collaborations, the brand began to resonate with a wider, more engaged audience.
II. My Role
I produced all photo and video content, ensuring every image and clip felt on-brand and memorable. By experimenting with new formats and narratives, and leaning into data-driven insights, I created a stream of consistent, high-quality visuals that brought Blind Barber’s personality to life across social platforms.
III. The Result
This focused approach didn’t just increase followers—it elevated the brand’s entire image. Blind Barber’s audience grew by eight times, and our content caught the attention of major outlets and influencers. A standout campaign with Bryce Harper even earned a Clio Award, proving the power of strong visuals and a clear brand story.
Brand Identity and Social Strategy
At Blind Barber, I elevated a traditional barbershop into a lifestyle brand by establishing a consistent visual identity and creating engaging, on-brand content that resonated with a wider audience. I produced all photography and video for social media and the website, turning everyday posts into compelling stories that increased the brand’s following from 5k followers to 66k. I was also in charge of promoting the grooming line and producing content that showcased the product.
Campaign
The goal was to introduce MLB superstar Bryce Harper as a new partner of Blind Barber, a men’s grooming brand, by emphasizing his iconic hair. To achieve this, the team focused on earned media through a two-step approach. First, they released a playful teaser video featuring Harper and two hairdryers, designed to spark curiosity and go viral. The clip quickly gained millions of views on social, drew coverage from outlets like ESPN and the Today Show, and got people talking. Riding this momentum, a polished web commercial followed, humorously announcing the partnership and connecting Harper’s style to Blind Barber’s product line. The result was not only heightened brand awareness and increased product sales, but also a Clio Award—further proof of the campaign’s success.
