Barneys New York
My Role for Barneys NY
I. Overview
Sought to create a series of videos to highlight their downtown in-store Blind Barber barbershop partnership.
II. My Role
ILed the creative vision and execution of our joint content initiatives. From concept to final edit, I oversaw the production of the “A Quality Cut” interview series, ensuring each episode aligned with both Blind Barber’s laid-back, authentic persona and Barneys’ elevated, fashion-forward image.
III. The Result
A Quality Cut: An in-the-chair barbershop interview series of videos, highlighting artists, designers, musicians, and more and custom lookbooks that highlighted our products and their clothes.
Blind Barber x Barneys NY Lookbook
We also produced custom lookbooks pairing trending hairstyles with Barneys’ hottest clothing lines. This content provided a unique, editorial perspective that inspired audiences, reflecting both brands’ dedication to quality and innovation. Promoted on Barneys New York’s website and both of our social platforms, these lookbooks captured the attention of fashion-focused blogs and publications, extending the reach and influence of our collaborative storytelling.
