Knickerbocker
My Role for Knickerbocker
I. Overview
While working with Knickerbocker as a freelance creative producer, the goal was to showcase their clothing line through engaging video content that reflected the brand’s timeless aesthetic. These videos were featured across multiple touchpoints—social media, the brand’s website, and newsletters—ensuring audiences could connect with Knickerbocker’s unique style and story wherever they encountered it.
II. My Role
I handled every aspect of the video production process, from concept and storyboarding to filming, editing, and final delivery. Collaborating closely with the Knickerbocker team, I crafted visuals that honored the brand’s heritage and aligned seamlessly with high-profile partners, including The New York Times, The New Yorker, Harley Davidson, and Kodak. This hands-on approach guaranteed that each piece felt both authentic and impactful.
III. The Result
By integrating quality visuals into strategic channels and leveraging the credibility of notable partners, these videos helped solidify Knickerbocker’s position in a competitive market. Audiences engaged more deeply with the brand’s narrative, enhancing its cultural cachet and contributing to stronger brand recognition and loyalty.
